Privacy Policy
Last Updated: April 4, 2025
Boxed Water Is Better LLC (“we,” “us,” “our”) works hard to build and maintain a relationship of trust with you. This Privacy Policy (“Privacy Policy”) governs our collection, use, and disclosure of your Personal Information (as defined below) in connection with your use of our websites on which this Privacy Policy is linked (collectively, “Sites”) and any transactions, interactions, or other engagements you might have with us both online and offline (collectively, “Services”).
Please read this Privacy Policy carefully before using our Sites and/or engaging with us. If you do not agree with this Privacy Policy, you must refrain from using our Sites and/or engaging with us. By accessing or using our Sites and/or engaging with us, you agree to our use of your information consistent with this Privacy Policy.
Information We Collect
Personal Information
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you ("Personal Information"), including:
- Personal identifiers and contact information such as name, mailing address, billing address, email address, phone number, social media profile, IP address, and account login credentials;
- Commercial information such as payment information (account number or credit card number and expiration date), online payment account, product interest, purchase history and information from your participation in surveys;
- Audio, electronic, visual, thermal, olfactory, or similar informationsuch as call and written communication recordings;
- Professional/employment information such as business name, job title, business type.
- Internet & network information such as browsing/search history, data collected by cookies, pixels, and similar technologies, device specifications such as device IDs, browser type, operating system, and information about your interaction with a website, application, or advertisement;
- Geolocation data such as non-precise geographic location indicators from mobile devices and websites;
- Inferences drawn from the above categories of Personal Information that relate to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; and
- Personal information as described in Cal. Civ. Code § 1798.80(e) solely to the extent collected under another category of Personal Information above.
Some of the Personal Information listed above may further be considered “Sensitive Personal Information” under relevant privacy laws. This includes account login credentials.
The types of Personal Information we collect about you may vary based on how you use our Sites and/or your relationship with us.
Business Information
We also collect information about businesses and their representatives that engage with us such as EIN, TIN, address, phone number, email address, and bank account information (collectively, “Business Information”). This information is generally not considered Personal Information because it relates to a business. If such Business Information relates to a business contact person, we will treat it as Personal Information.
Usage Data and Site Activity
We automatically collect information in connection with the actions you take on our Sites (“Usage Data”). For example, each time you use our Sites, we may automatically collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information. If this information is not capable of being individually associated with you, we treat it as anonymous Usage Data.
Communication Recordings
We may record calls and retain the content of written and electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
Anonymized Information
From time to time, we may collect or create anonymized information. Once we have anonymized Personal Information, we will not attempt to reidentify the individuals associated with such anonymized information. We may collect, use, and disclose anonymized information for any lawful purpose.
How We Collect Information
Voluntary Disclosure
We may ask you to provide us with Personal Information when you communicate with us, including when you create an account, when you place an order, and when you make a payment. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Sites or Services or we may not be able to fulfill your requested interaction.
Third-Party Data Sources
We may collect Personal Information from third-party data sources such as marketing and sales agencies or partners, analytics firms, social media companies, dealers of our products and Services, and customer management and feedback companies.
Cookies and Automated Tools
We and third parties use cookies (small text files placed on your computer to identify your computer and browser) and other automated tools such as pixels and clear gifs (collectively, “cookies”) to track your interaction with our Sites and to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Sites and tracking certain aspects about a user’s visit or engagement with an email or other communications. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites may not work if you delete or disable cookies.
We use the following types of cookies:
-
Strictly Necessary: These cookies are essential to operate the Sites and provide you with services you have requested.
-
Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.
-
Marketing Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and to advertise products or services that might interest you as further indicated below.
-
Analytics Cookies: These cookies help us, and third parties understand how our Sites are working and who is visiting our Sites.
User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.
You can opt-out of certain types of cookies and other tracking tools by clicking the cookie settings icon at the bottom of applicable Sites.
If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.
Google Analytics
One tool we use is Google Analytics. For more information about Google Analytics, including how it collects and processes Personal Information and Usage Data, please review Google’s Safeguarding Your Data disclosure.
Hotjar
We use Hotjar in order to better understand our users’ needs and to optimize our Sites. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like) and this enables us to build and maintain our Sites with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This data includes, but is not limited to, a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
Targeted and Cross-Context Behavioral Advertising
We may work with third-party advertisers, search providers, social media companies, and ad networks (collectively, “Ad Networks”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of our Sites or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Ad Networks may also append other data to the data collected by Ad Networks to create an interest profile of individual users. Our Privacy Policy does not cover any use of information that an Ad Network may collect from you except when the Ad Network acts as our service provider. Advertisements may be shown via our Sites or on third-party websites.
Information from Advertisements
If you arrive at the Site via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).
Social Media Widgets
Our Site may include social media features, such as Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok widgets. These features may collect information about your IP address and the pages you visit on our Sites as well as other Personal Information. A cookie may be set to ensure that these features properly function. These companies’ privacy policies govern your interactions with these features, and you should review the relevant privacy policies before interacting with these features.
Surveys
From time to time, we may request Personal Information from consumers via surveys. Participation in these surveys is completely voluntary and you have a choice whether or not to disclose Personal Information. The requested information typically includes personal identifiers and contact information.
How We Use and Share Information
Generally
We may use Personal Information for business purposes, such as to:
| Processing Purpose | Personal Information Used |
| Provide you with the Sites and Services including, without limitation, to produce content for the Sites and Services. |
|
| Account creation, fulfillment, servicing, and customer support: to create customer accounts, provide goods or services, keep customers informed about the status of their purchases and services, and respond to questions and address customers concerns. |
|
| Marketing and market research: to send communications and offers and place advertisements for our products or services or third parties’ products, services, or campaigns, including offers based on consumers’ interests, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of personal information. |
|
| Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, and other promotional events. |
|
| Other company communications: to provide consumers with information that may be of interest such as company newsletters, announcements, reminders, and service bulletins. |
|
| Sites and Services use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers’ use of our Sites and Services, including the use of third-party web analytics services which may utilize automated technologies to collect data (such as IP address, device configuration, and crash statistics). |
|
| Business operations: to evaluate, develop, and improve business operations, products, and services offered, perform business administration, and conduct other normal business activities. |
|
| Compliance: to comply with applicable legal requirements, government requests, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others. |
|
| Information security and fraud prevention: to operate information security and anti-fraud programs. |
|
| Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. |
|
| Send promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences. |
|
| Personalize, measure, and improve our advertising to you. |
|
| Fulfill any other use that we describe when you provide the information. |
|
We also use Sensitive Personal Information for the following purposes:
- Account login credentials – To facilitate the transactions you requested and maintain our customer relationship with you.
We only use Sensitive Personal Information related to California residents for purposes permitted by California Privacy Rights Act regulations (i.e., outside the scope of limitation rights).
Reviews and Testimonials
If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.
Service Providers
We may provide your Personal Information to other businesses that provide services to us or on our behalf (“Service Providers”). Categories of Service Providers we use include:
-
Fulfillment and account servicing vendors, which help us provide products, services and information to you, service your account or benefits, and collect past due balances;
-
Payment processors, which help us to accept and process payments;
-
Marketing, communications vendors, which help us market our Services to you, conduct, surveys, and communicate about our business, including vendors providing mail, email, telephone, and text message services;
-
Research and development vendors, which help us conduct research and develop enhancements to our Sites and Services;
-
Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
-
IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
-
Professional service firms, which provide accounting, legal, HR and other professional services and software; and
-
General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.
Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure.
Third-Party Disclosures
We may also sell or share (for targeted or cross-context behavioral advertising), and have sold or shared in the past twelve months, Personal Information with third parties who are not our Service Providers (“Third Parties”) as follows:
| Category of Third Party | Sale or Sharing | Purpose of Sale or Sharing | Categories of Personal Information |
| Ad networks & ad technology providers | Sharing | To facilitate our advertising of goods and services |
|
Other Third-Party Disclosures
We may occasionally disclose your Personal Information to Third Parties for purposes such as:
-
To comply with the law.
-
To respond to legal requests (including court orders, investigative demands and subpoenas) if, in our discretion, we believe it is necessary or appropriate.
-
To prevent or stop any illegal, unethical, or legally actionable activity.
-
To protect the safety, property, or rights of ourselves, consumers, or any other third party.
-
If we are merged, acquired, or sold, or in the event of a divestiture, restructuring, reorganization, or transfer of some or all of our assets and the disclosure is necessary to complete the transaction.
-
To businesses controlling, controlled by, or under common control with us as permitted by law.
-
For additional purposes with your consent where such consent is required by law.
Except as stated above, we have not disclosed Personal Information to Third Parties for a business purpose in the prior twelve months.
Other Important Privacy Provisions
Security
We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
Links and Other Websites
Our Sites may contain links to third party websites. Please be aware that if you access these links, you will be leaving our Site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.
Updates
We may update this Privacy Policy in the future and will post any updates on our Sites. We will provide notice of updates and/or obtain consent for new uses of Personal Information to the extent required by applicable laws. Updates are effective immediately upon posting. By continuing to use our Sites or Services after the update, you agree to the updated Privacy Policy.
Children’s Privacy
Our Sites and Services are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.
NOTICE OF FINANCIAL INCENTIVE/LOYALTY PROGRAM
We provide three opportunities for you to receive benefits in exchange for providing Personal Information to us that may qualify as financial incentive or loyalty programs under applicable privacy laws.
If you sign-up to receive emails from us though an email sign-up discount promotional offer on our website, we will collect your email address and in return may provide you with a discount in the amount and under the terms specified at the point of sign-up. If you refer a friend to us through a refer-a-friend discount or extra rewards point promotional offer on our website, we will collect your email address and the email address of the friend you refer, and in return we will provide you with a discount or extra reward points in the amount and under the terms specified at the point of referral. If you enroll in our Better Rewards Club, we will collect your name and email address and be able to better associate your purchases and interests with you. Better Rewards Club members receive points in connection with purchases and other opportunities presented from time to time and such points can be redeemed for discounts or other benefits. We may also make special promotional offers available to Better Rewards Club members. You may enroll in our Better Rewards Club by completing the enrollment form on our website.
The value of the benefits to you by the three programs above may vary. For example, if you sign-up for emails in connection with a 10% off promotional offer and you use that offer to purchase $100 of goods, then the benefit you receive is $10; however, if you use that offer to purchase only $50 of goods, then the benefit you receive is $5. Similarly, in the Better Rewards Club, rewards points generally accrue based on purchases or taking certain actions and, therefore, the more you buy or the more actions you take, the more rewards you receive.
Although we do not directly calculate the value of any particular consumer’s Personal Information to us in connection with one of the above programs, we have a good-faith estimate that the aggregate consumer benefit is reasonably related to the value to us of the Personal Information collected by analyzing the following considerations:
-
Participants receive tangible benefits such as discounts and rewards that can be redeemed for discounts or products.
-
Participants receive intangible benefits such as updates on products, special promotions, and early access to products.
-
Although we do not sell Personal Information collected in connection with the programs, we derive a benefit from being able to better market our products and consumers who participate in our programs generally purchase more products than non-participants.
-
We incur costs and expenses in connection with administering the programs.
You may withdraw from one or more of these programs at any time by emailing us at hello@boxedwaterisbetter.com. You may also opt out of marketing emails using the unsubscribe mechanism found in marketing emails we send. Your participation is not required in order to purchase our products. Please note, if you ask us to delete your Personal Information under a state privacy law (see section below), you will no longer be able to participate in these programs because we will be unable to match your discount or reward to you.
ADDITIONAL STATE CONSUMER RIGHTS
We also provide you the following additional rights to access and control your Personal Information as described more fully below. We will retain a record of your request for at least two years and in compliance with applicable laws.
Right to Know
You have the right to request twice per 12-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which we collected your Personal Information; (iii) the business or commercial purpose for which we collected your Personal Information; and (iv) the categories of Third Parties with whom we shared or sold your Personal Information. We are not permitted to provide access to specific pieces of Personal Information if the Personal Information is sensitive or creates a high risk of potential harm from disclosure to an unauthorized person.
If you are a Minnesota or Oregon resident and you make a verified right to know request, we will also provide you with a list of specific Third Parties to whom we disclosed (a) your Personal Information or (b) any Personal Information. We have the discretion to determine which list to provide.
Right to Deletion
You have the right to request that we delete any Personal Information we collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations.
Right to Correction
You have the right to request that we correct any Personal Information that we have on file about you that you believe to be erroneous. When you make your request, please be sure to provide us with the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it.
Right to Opt-Out of Sales or Sharing
You have the right to direct us not to sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information to Third Parties.
We will recognize browser-based opt-out signals as required by law, specifically Global Privacy Control. If we receive an opt-out signal and are able to identify the consumer to whom the signal relates, we will treat the signal as a request to opt out of the sale or sharing of all Personal Information we have on file for the consumer and disable cookies and other tracking tools placed by Third Parties. If we receive an opt-out signal and are not able to identify the consumer to whom the signal relates, we will treat the signal as a request to opt out limited to the Personal Information we collect from the consumer during the online session during which the signal is present and to disable cookies and other tracking tools placed by Third Parties.
Right to Appeal
If we deny your privacy request, in full or in part, you may appeal our decision. If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with an online mechanism to do so.
Submitting a Request
If you are a resident of a state that provides privacy rights and you would like to exercise your rights, you may submit a request by telephone at 1-844-429-3987 or by using our online submission form. Please note that requests to opt out of sales/sharing made via telephone or our online submission form will not impact the cookies and other tracking tools used on our Site. To manage the use of cookies and other tracking tools on our Sites, you should access the Site’s cookie management tool by clicking “cookie preferences” in the footer of the Site.
After you submit your request, we may contact you to obtain additional information necessary to verify your identity. For example, we may require you to verify certain information in our files or submit a signed declaration under penalty of perjury verifying your identity. We will not be able to process certain requests without verifying your identity, so please respond promptly to our request.
We will respond to verified requests to know, correct, delete, and appeal within 45 days, and verified requests to opt-out of sales/sharing within 15 business days, subject to any applicable exceptions and extensions permitted by law. You do not need to create an account with us to make a verifiable consumer request. If you do not have a password-protected online account with us through which we can provide our response, we will deliver our written response by mail or electronically, at your option.
Authorized Agent
If you are an authorized agent submitting a request on behalf of a consumer, you must provide a copy of a lawful power of attorney or a written signed authorization from the consumer along with proof of your identity. You may provide this documentation via email to hello@boxedwaterisbetter.com after submitting the request. We may contact you and the consumer on whose behalf you claim to act to verify your identity, the consumer’s identity, and your authorization to act on the consumer’s behalf.
Non-Discrimination Notice
We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Policy.
California “Do Not Track” Disclosure
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.
Contact Us
If you have any questions about this Privacy Policy, please contact us using one of the following methods:
By toll-free number: 1-844-429-3987
By email: hello@boxedwaterisbetter.com
By mail: 4433 Holland Avenue, Holland, MI 49424