ALUMINIUM IS NOT SUSTAINABLE.

The Facts

  • 30% of aluminum cans are
    made with virgin aluminum
    which is not sustainable.

  • Aluminum has 200% more
    carbon footprint than Boxed Water
    due
    to its refining and smelting.

  • 1 can of water is equal
    to the footprint of 2 cartons

ENVIRONMENTAL
IMPACT OF PRODUCTION

% Impact of BWIB carton
relative to impact of aluminum can

Boxed Water carton relative to aluminum can (fixed at 100%) - normalized results

Recycling
Isn't Enough

We're producing more than we can sustainably manage. We need to analyze the effects of production on the environment.

Our Choices Are Transforming the
Ocean, Lakes, and Rivers

A lusher, microplastics in the marine environement: distribution, interactions and effects, marine antrhropeogenic letter, 2015.